Banijay Group CEO Marco Bassetti may be making a smart marketing move by delivering a Mipcom keynote on Oct. 18, but the Italian executive insists that "PR, for us, comes after." A...
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Banijay CEO Marco Bassetti believes FAST channels offer great potential for his company to drive revenues and improve margins on programming, as the production giant looks to expan...
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Banijay will continue to be innovative and sustainable, CEO Marco Bassetti said at Mipcom. When asked about the company's future growth, and a recent SPAC deal, he added: "It's hel...
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Banijay's Bassetti blasts streamers' rights grab at expense of producers, talent
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Banijay CEO: global streamers’ approach to rights is "not fair"
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Banijay boss rejects setting public goals for fear of putting off talent
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